Buffalo Bills Historic Gift of Global Exposure
- Veronica R. Chiesi Brown
- Jun 3, 2015
- 2 min read
Playing in London just got a lot more appealing for the Buffalo Bills. The NFL announced it has partnered with Yahoo! to stream live the Buffalo Bills Jacksonville Jaguars game on October 25th. This will be the first ever live stream of an NFL game to a global audience and it is free!
You can read more about comments from the NFL and Yahoo here but for our sake as Bills fans let’s reduce the focus to what this means for the team. As a communications professional I can tell you this is huge. At first glance this game didn’t appear to be that exciting. Perhaps you could have even called it an inconvenience for those of us on the East Coast to watch at 9:30 a.m. on a Sunday morning. Now the game’s importance has just shot up the scale. Why? The Bills will not be a on a national stage but a global one, literally. This enables the Buffalo Bills to show off what they are made of to the billions and billions of people from Buffalo to Australia and everywhere in between.
This news is a gift and a huge opportunity for the Buffalo Bills and the NFL. It is a money maker not just on the day it airs, but beyond that. If the Bills can be exposed to a bigger audience and perform well, they have the potential to increase their fan base and thus create an early Christmas present for the Buffalo Bills marketing team. They have the biggest audience they could possibly get to showcase their “product”. All they have to do is promote the fact it will be available everywhere in the world.
Many have complained that the game won’t be available outside the Buffalo/Jacksonville market on cable television. With this addition of streaming on Yahoo sites, this argument isn’t as strong as it once was. If you are like many people around the world, you do and have watched streaming video on the internet. There is also this glorious idea that you can hook up your device to your television screen and thus you are watching it on TV.
Strictly from a Buffalo Bills fan point of view I will say this is a positive thing. Yes you could argue that if the Bills don’t play well the worldwide availability of the game isn’t a positive thing. I disagree. Even if the team doesn’t play its best (I think they will but I am bias) the Buffalo Bills visibility just got the biggest boost it could possibly get. Good or bad, the world will be watching and that is something no NFL team could say before.
Veronica R. Chiesi Brown @VRCB32
Link to: Bills Fanatics FB Group
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